Instagram To Increase Video Length To 60 Seconds

Big news for Instagram users, as the company have started rolling out the ability to upload videos sixty seconds in length. Previous the limit was just 15 seconds. Vine allowes 6 second videos, Twitter 30 seconds.

A new sixty second limit for Instagram is a perfect length for businesses wanting to use the platform to promote themselves to their existing and potential customers. Previously one minute videos were only available to paying advertisers.

A reason for the increase is that over the past 6 months, video viewing time on the app has risen by 40%!

Instagram have also announced that they are reinstating the ability to use multiple clips from your camera roll on IOS devices to make videos. A help guide on how to do this can be found here: https://help.instagram.com/257086891291908

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